The research group executes applied research on cross-media developments and services. Cross-media refers to the use of multiple media (TV, internet, mobile, events, print, radio, etc.) in communication. The issue of "orchestration" of the various media arises as soon as multiple media are being used to communicate a message or story: Which content on which medium? What is the relationship between the different media? Where can they enhance one another? Which characteristics of the various media are being utilised in relation to the communication goals? These questions have become more or less unavoidable in present-day (digital) products and services, particularly through major developments such as the internet and mobile telephony.
The Crossmedialab projects have a clear vision. This vision involves bringing together research institutions, research centres and companies/organisations. Working together on new insights and solutions: side by side on a daily basis. The aim is to produce a concrete impact for an organisation, area, sector or industry. To do so, it is important to reflect on the collaboration as such and to strive for further improvements in (one's own) professional attitudes. A learning and explorative attitude should be part of this as a driving force for every participant, from student to professor, staff to manager, which is why the research group profiles itself as a 'Crossmedialab'. More information on our projects can be found at the projects page.
Our students naturally play an important role at the university. The participation of students and lecturers in the projects of the Crossmedialab is organised within different ways. Students completing their graduation project in the Crossmedialab, are the most obvious example. Graduation projects that fit within the group's research portfolio are not only guaranteed supervision from the research group, but the student also participates in on-going discussions and projects. A specific Creative Industry graduation profile is in the making in order to have a clear proposition towards students. The Crossmedialab also contributes to the development of various curricula, as well as offering an own course on Mobile Business Design, and is involved in the development of a masters' degree course. For more information on our teaching activities visit the curious page.
The Crossmedialab has published part of its work in a number of publication series, reporting on applied research, and encouraging discussions with professionals and other interested parties. Two publications have appeared in Cell Cahiers: 'De Digitale Kunstkammer. Cultureel Erfgoed & Crossmedia' (The Digital Cabinets of Curiosity: Cultural Heritage & Cross-media), and 'Wijs met Media. De tools zijn er! Waar is de mediawijsheid?' (Towards media literacy. The tools are there! Where's the literacy?). In the LabRats series, the first issue has appeared; 'Van ARG tot Widget-TV' (From ARG to Widget TV) which contains a collection of six graduation essays. The Crossmedialab also organises LabTalks and LabEncounters, which are aimed at knowledge dissemination and discussion with and between professionals involved in cross-media from their own professional practice or scientific research. To view more results visit the impact page.
To view the current members of the Crossmedialab vist out peoples page.
3584 CH Utrecht
PO Box 8611
3503 RP Utrecht