About us

The CrossmediaLab is the physical and virtual meeting place for the researchers that participate in research executed by the Crossmedia Content Research Group: Policy and Business Models for New Media. This group researches the nature and consequences of changes in the value network of content creation, packaging, distribution and consuming, as a consequence of more and easily accessible digital platforms, communication channels and consumer devices becoming available. Media content is increasingly less restricted to one communication channel, providing content creators, packagers, distributers with challenges in identifying the best solution and the change trajectory they should follow in order to successfully implement new services and business models. Interactive virtual museums, online payment of TV on demand, or the provision of gaming on mobile phones are all examples. In addition, much attention is given to testing new crossmedia concepts, as well as the development of innovative solutions; ensuring education and the professional practice are ready for these changes.

The research group is part of the Research Centre for Communication & Journalism of the University of Professional Education Utrecht, which addresses the role of media and communication in a society characterised by digitalisation of the private, public and business domains. Besides the research group Crossmedia Content Research Group Policy and Business Models for New Media, the research centre has two more research groups: the Crossmedia Content Research Group Quality Journalism and the Public Communication Research Group. Two visiting professors complement the three professors that are heading the three research groups, which are partly made up of university lecturers as well. Additionally, external members, active in the professions or in the specific subject fields, are invited on a project basis, which is also the case for faculty staff, bringing specific expertise to particular research projects.

Professor Harry van Vliet heads the research group and the CrossmediaLab.

Contact Details