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Reverse Engineering Business Models on Mobile Television


By Maurits Denie on 28 April 2009

Two months ago I started my graduate research for CrossmediaLab on business models. My main focus will be the STOF-method as it was developed in the Freeband program. In March 2008 a book was published concerning the STOF method: “Mobile Service Innovation and Business Models”, which is more or less my reference source for the coming months.


Tagged with: business models, mobile, television, research


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