How dumb do we want to be?

By Yvonne Buma on 16 March 2011

Last week I attended a lecture by Nicolas Carr, the Mediatheek had tipped me and it turned out to be a great tip. It’s always nice to hear an expert expressing your suspicions. And mine is that the internet isn’t always a blessing.

tagged with: multitasking internet thinking neuro

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Twitter revolution

By Yvonne Buma on 21 February 2011

The twitter revolution is roaring in the Middle East. Looking at the headlines at this moment (Sunday evening) they are about continuing revolts in Libya, thousands demonstrating in Morocco, daughter of an ex president of Iran taken prisoner during demonstrations and last but not least calls for revolution on the internet in China.

tagged with: socialmedia, revolution, twitter

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So, which trend is really dangerous?

By Yvonne Buma on 11 December 2010

The big discussion in the media this weekend is: how dangerous are the groups of hackers attacking credit card sites or sites of the police. Yes, yes, you are right. It is against the law and it should not be permitted. But… I have the faint feeling that clever spin doctors are diverting our attention from something much more threatening. Something that has (or could have) much more influence on our lives and our rights as civilians. And that is: financial institutions, internet providers and social media deciding for us, without court decisions, which causes we can support. Now there you have something that, in my opinion, is much more threatening to free speech and civil rights than actions of groups of people reacting in their own way to these actions. Yes! I agree. What these hackers do is unlawful, but let’s remember it is their reaction to very questionable and unlawful actions by financial institutions and social media.

tagged with: free speech, wikileaks, media

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Is neuroscience telling us how to vote?

By Yvonne Buma on 16 November 2010

Last week Fastcompany published two articles on the use of neuromarketing during the 2010 elections. It seems by the way that the Republicans aren’t that conservative. They were the ones using it! But as usual they are not admitting they are using this technique. Too controversial, it might seem socialist…

tagged with: neuroscience, poitical marketing, Marketing

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Media: emotion or reason?

By Yvonne Buma on 4 October 2010

So what do you write about on the Monday after super Saturday and before lightning Tuesday? Or is it not a day in between , but also a day of significance? Judging Monday? But who is judging whom?

tagged with: media event

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Does tweeting win you elections?

By Yvonne Buma on 22 July 2010

Since Obama’s election we seem to be convinced that Twitter is an important instrument when you want to win the elections. But the question is: is this true? And is it true in all countries?

tagged with: framing, twitter

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Social media an other diversion?

By Yvonne Buma on 26 March 2010

A discussion with a student about social media and internal communication prompted me to write this blog. The use of social media is becoming more and more popular in the field of internal communication. Huib Koelemans, one of Holland’s specialists on internal communication just published the book Twitteren op je werk. His slideshow on this theme has been downloaded more that 2300 times in three months, his book is becoming quite popular. And when you start looking around you find a webinar on the theme by Channelship, an article on social media and enhancing engagement etc. etc. Too much to mention.

tagged with: internal communication, social media

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Back to the future?

By Yvonne Buma on 12 February 2010

Not so long ago all you heard when you asked which communication method should be used to get the result you wanted from your communication efforts, was internet related methods. “I’ll send them an email. ’’Oh, you need a website.” “Use Twitter.” Etc. etc. But there are all kinds of signals that old-fashioned methods are making a comeback.

tagged with: print

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This is cool!

By Yvonne Buma on 12 January 2010

Have you noticed the Content Marketing Playbook, 42 ways to connect with customers? I discovered it on Junta42. There is more fun stuff there by the way. But this is really cool. You want to know which media you might best use to spread your content and don't have the time or energy to really study all the different types of (social) media and what there pitfalls mights be? Take a look at this small booklet. You can download it for free, so why not.

tagged with: social media

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Push or Pull?

By Yvonne Buma on 10 December 2009

Last week I attented the annual congress of the Customer Media Council. All speakers but one were talking about how we should move from print media to digital media. How we should do it and what the benefits would be. And as you can imagine the benefits would be enormous. If…. we would have a good content strategy. Firms like Albert Heijn are trying to move totally away from print.

tagged with: print, media

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