Posts by Masoud Banbersta

The role of involvement in social media marketing

By Masoud Banbersta on 21 April 2010

Last week, one of my friends shared a TV commercial on Facebook. His advice was: “Don’t miss it. It is really cool.” I pondered why some would change the TV channel to avoid watching the TV commercials while a friend of mine encourages his social network to watch a TV commercial on Facebook. It seems that he acts as a spy for the producer of the commercial. I know that he does not work for this company. But the question is what drives him to share this TV commercial with his social network?

tagged with: involevement, social media marketing, social media

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