Building cross-medial grammar

This school year is almost finished. This is the time to look into which subjects will have to be reviewed. I am now working on the subject of web content. Traditionally a very text focused subject, in which the students have to write articles for an e-zine We are now aiming to broaden the subject to include other forms of content. I then started wondering if there is something like cross-medial writing. The Amsterdam college offers a module with such a name. It is, however, focused on writing a cross-medial concept, instead producing one. Do you need to be taught to produce cross-medial content? Do you need separate rules? Wouldn’t you agree that every media has got its own rules? What is so special about cross-media? Has it got its own ‘grammar’? I do not have a ready-made answer. But I think we should start to look at the theory about (digital) storytelling. In cross-media it also all about the story. Searching You Tube of found these movies by Ira Glass, host and producer of the well known radio and television show This American Life.

tagged with: cross-medial, storytelling, grammar

Crossmedia: covered in profiles?

The season of events has started again. In the coming fortnight Utrecht alone will be hosting a youth-theatre festival, an international meeting for modern dance, all kinds of festivities around the queens birthday and much more. The aim of all these events is to offer me special experiences. But how do they get me there? This was the main question during the workshop ‘Beleving en het 5 wheel concept’ that Marcella Bos hosted in the CrossmediaLab on April 15. She is the co-auteur of Events & Experience; The 5 Wheel Drive concept.