Since we are finalizing our current research on festivals and working towards a publication in September, we are coming out of our research closet! Last week a ‘snippet’ of our research was presented at the international ASCA meeting in Amsterdam by Jelke de Boer en Michiel Rovers. This concerned the somewhat surprising result of social media users having lower scores on motivation question, before as well as during the festival. Could it be that social media users are less intrinsically motivated and more ‘instrumental’, scanning what leisure opportunities are available and choosing which one fits most conveniently? And are social media users during a festival more pre-occupied with showing they are ‘there’ at the festival (‘look at me!’) instead of being in the moment of experiencing the festival? Putting a mobile phone between you and the performing artist is a physical act of distancing yourself from what is happening around you by literally putting media between you and your surroundings. Adformatie also picked up these surprising results, and although being wrongly quoted on it, was further evidence for us that people are interested in our research.
Yesterday we were present at the Event12 event in Utrecht. In a keynote Harry van Vliet presented for the first time the model we conceptualized based on a thorough research of current literature on festival motivation and experience. Many photos were taken when the slide came on screen with this model, what could we conclude from that?
Later in the afternoon a workshop by Michiel Rovers and Rogier Brussee introduced our mediastrategygame to event professionals. For the occasion we had made a special festival edition (thanks to Niniane!), also with some additional playing cards for events and festival.
In the coming months we will blog regularly about our festival research and keep you posted on the publication date of our book.