Posts tagged with “audio branding”

Audio branding: sensory or sensual branding?

By Jelke de Boer on 23 November 2009

Last weekend i attended the first international audio-branding conference held in Hamburg. It was exiting to meet the pioneers in this relatively new market. At the HU I have developed a new course in audio branding as a part of our minor digital audio design. It's one of the first courses fully focusing on this specific topic and I'm very pleased our program reflects the points of view I met there. As an eye opener (or ear opener) for all those who are unfamiliar with audio branding I'd like to point you to the TED talk by Julian Treasure:

Tagged with: audio branding, branding, experience,

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