Pandora's Neocracy #4, mobile conventions and education

VPRO (Dutch public broadcasting member) wishes to position itself as a taste community, interacting, participating, broad- and narrowcasting both DIY and prescribed content through any given media. Ergo, it positions itself as a full Monty crossmedia media brand that will incorporate any given media as log as it reaches its target audiences and – this is rather important – those audiences reach each other as well. Rising star on its firmament is mobile. During the VPRO’s presentation at the Mobile Convention in Amsterdam today, VPRO’s Erik van Heeswijk, editor in chief of the digital department, gave a stunning example. I am really sorry I haven’t got the film yet about the crossmediality of the particular example of ‘Beagle’, VPRO’s contribution to the Darwin year. This is a true crossmedia concept with blogs, a mobile site, 1050 minutes of quality TV, radio, print (both specific publications and their TV guide), etc. They also make use of third party media like Youtube, Hyves and LinkedIn. This production must have cost quite an amount. But fortunately, Van Heeswijk replied my question whether he is obliged to share their gained knowledge and expertise with the society – as VPRO is doing this great work with public money, say tax money – with a full YES. In fact, he added, he would like to encourage this. (I’ll give him a ring next week.) Mobile, as he mentioned will become a key devices through which people will look, listen, interact and participate in his community of taste. That’s one way of looking at will is going on and what will happen in the future regarding mobile.

Tagged with: convergence, convention, crossmedia, mobile, social media,