How big is your idea, and does size matter?

To be able to survive in a global market we need innovation. We need a creative industry, and most of all we need ideas. Preferably good ideas but just a whole bunch of ideas would do for now. Let’s start by having a look at the word "idea”. What is an idea? And what makes one idea a good one and another one bad? It's mostly circumstantial so there is no easy way to sepa-rate the good from the bad and the ugly. What we can do is look at the scale of an idea. I think we can divide the world of ideas and concepts into three different domains; there’s great inventions, big innovations and small improvements.

Tagged with: creative industries, innovation, ideas, experience,