What's this with QR?

Strolling through the streets of my hometown, my eye was attracted to a poster in a tram stop. The poster announced that Samsung has launched a new phone in cooperation with Google; the new Nexus. And then there was the QR code. Curious as I am, I opened my QR reader app in my iPhone and scanned the QR. Having installed a new and quite fast new QR code reader at QRscanner.nl, I was led to a website almost straight away. I tell you, it was a website. A fripp’n website and not a mobile site. I could not believe my eyes. Samsung in collaboration with Google led me to a practically non-readable common website to try sell me their new Nexus. Within an instant, I was in complete navigation confusion. Where was I? What were they trying to tell me? What was their call-to-action? Never ever shall I be drawn into the innovations of Samsung again.

Tagged with: deloitte, oneshoe, samsung, nexus, qr, google,