SCI: The death of Social Media

Now one of the biggest mainstream entertainment companies of the world (Endemol) has encapsulated social media in its new television format ZOOM, we can finally say social media has arrived big time. In this television format five 'subjects' are followed in their daily routines, 24/7, with the possibility of the audience to constantly peak into their lives, much like Big Brother, the breakthrough television format of …Endemol. Endemol ensures that it deviates from the Big Brother formula, for one thing: there is no voting involved. Instead 'the' social media are constantly monitored and the 'buzz' about the different contestants is harvested and aggregated into a so-called SCI: Social Communication Index. As soon as one of the contestants' SCI-score drops below a certain threshold he or she is eliminated (from the show that is).

Tagged with: endemol, social media, television,