Posts tagged with “entrepreneurship”

The role of social media in the entrepreneurial process

By Erik Hekman on 20 June 2011

There is an broad array of initiatives and experimentation with social media by entrepreneurs and businesses. ‘We have to do something with social media’ seems to be the credo and emphasize lies on ‘a race to the market’. There is a great deal of trail-and-error and knowledge on how social media works is often highly tacit. One can also think of this as a ‘probe and learn process’ of entrepreneurs and businesses trying to use social media to their advantage (Groen et al, 2008). The degree of success however differs.

Tagged with: phd, entrepreneurship, social media,

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