“iRoom101”

The BBC had a really funny program called Room 101 in which an eloquent and witty celebrity could throw things, ideas or people they hate, into the so called room 101. The title comes from the Novel 1984 by George Orwell and was the torture room of the ministry of Love. The best Dutch equivalent of the phenomenon “room 101” you might say is “the round Archive” which refers to a waist bin. The great Dutch TV actor and terrible show host Joost Prinsen tried it too, but alas. It was no success because Joost Prinsen didn’t get the notion that it is the task of the host to let the guest shine and not the other way around. Weirdly enough I’ve never seen the version with Erik van Muiswinkel and Jannes van der Wal.

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Push or Pull?

Last week I attented the annual congress of the Customer Media Council. All speakers but one were talking about how we should move from print media to digital media. How we should do it and what the benefits would be. And as you can imagine the benefits would be enormous. If…. we would have a good content strategy. Firms like Albert Heijn are trying to move totally away from print.

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