Posts tagged with “media”
Push or Pull?
By Yvonne Buma on 10 December 2009Last week I attented the annual congress of the Customer Media Council. All speakers but one were talking about how we should move from print media to digital media. How we should do it and what the benefits would be. And as you can imagine the benefits would be enormous. If…. we would have a good content strategy. Firms like Albert Heijn are trying to move totally away from print.
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