Tough Nut to Crack

Monitoring activities on the web is not new or unique. You have probably heard of Google Analytics (GA), a service that allows to monitor the traffic on a website. Nice graphics and tables show how many people have visited a particular page, where they come from, how long they stay on a page, and so on. This gives a certain impression of the success of a website.

Tagged with: social media, metrics,

How to measure online success?

A few weeks ago I had the opportunity to download and read the research report from Culture24 focussing on museums and the Internet. Online strategy and how to measure online success were central in this four year during study. Developing effective ways to define, measure and evaluate the success of online activities is an issue faced by all parts of the cultural sector. Organizations regularly invest in cultural websites, social media activities and online services without a clear idea of what the services are trying to achieve, or their intended audience.

Tagged with: metrics, museums, social media,