Experience the Museum

A few weeks ago the Scheepvaartmuseum in Amsterdam has reopened after they started four years ago with a rebuilding. Now the museum is not only interesting for the traditional ‘die hard’ museum visitor who visits only for the collection and for learning. But now it’s also interesting for other target groups such as people who likes to experience things: a whole new type of visitor. The museum has build an attraction inside where you for example can experience a tempest on sea.

Tagged with: museumkompas, opportunities, attraction, museum,

Ipadification

With the Museumbattle just a few days behind us, it is a personal relief that the solutions students presented for several museums were not all technology driven. I think we heard the words 'QR code' only once or twice. Of course there was technology involved, such as interactive screens in the museums as a solution for explaining the development of innovative products, and, no small matter, for world peace. But these technology solutions were kept nicely in balance with solutions that focused on the museum visitors. Better still they let the museum be the museum and set out to actively engage potential visitor by visiting their neighbourhood. A bus taking 'Klokhuis' and 'Beeld en Geluid' on tour, visiting schools, and the winner of the Mediabattle actually put people together in each others living room to share experiences on favourite personal cultural objects…

Tagged with: tablet, art, museum, ipad,

Tagging stuffed birds

As augmented reality is coming up (as Jelke explained earlier), so is RFID. For those not familiar with this term, RFID stands for Radio Frequency Identification. A RFID chip can be read by a RFID reader which evokes a two way exchange of information from a distance of 50 to 100 meters. By using RFID tags all kinds of units can be identified without physical contact. The best known example in the Netherlands nowadays is the OV-chipkaart, used for public transport. Another very practical example is the RFID business card (Poken). RFID tags can increase the efficiency of the distribution of consumer products too. Not only can a tray of diapers be recognized immediately by a RFID reader, it shows which supermarket this tray is heading to.

Tagged with: tagging, interactive tour, museum, rfid, experience,