Museumbattle: more than concepting in a pressure cooker

Concepting, prototyping and field-test as interactive research method. The Museumbattle is a five day pressure-cooking concepting event for students with different backgrounds (economic studies, creative studies, communication studies and technical studies). In total we will organize four Museumbattles during our two-year Museum Compass project (www.museumkompas.nl). 

Tagged with: prototyping, museumkompas, museum battle,

Online versus real life experiences

It is a well known fact that the internet has brought with it many changes to the world economy, society and the daily lives of people. As people use the media and applications to define their identities (as I argued in my last blog), these developments and opportunities that accompany them might even be important for people’s perceptions and values. The popularity of internet applications results in their being used regularly to provide services for the general public. Besides that, the interactivity also creates opportunities for consumers to be proactive in gaining new experiences. As a result, the ways people choose to attend, prepare and experience events have changed.

Tagged with: museumkompas, festivals, experience,

Can you measure quality, experience, satisfaction & loyalty?

To give away the happy ending: yes you can. Was there ever any doubt? Well, yes actually. Quite recently a book was published that discusses the ‘sense and nonsense’ of performance indicators for cultural institutions such as museums (Bunnik & Van Huis, 2011). The book is highly enjoyable as a solid overview of how performance indicators entered the discussion between museums and (municipal) government, and gives some highly welcome advice on how to structure the ‘conversation’. It is also a good starting point for our own investigation in ‘Museumkompas’ into performance indicators of new cross media services for museums. But there are two issues in the book that trigger me to comment on it.

Tagged with: measurement, museumkompas, quality,

Experience the Museum

A few weeks ago the Scheepvaartmuseum in Amsterdam has reopened after they started four years ago with a rebuilding. Now the museum is not only interesting for the traditional ‘die hard’ museum visitor who visits only for the collection and for learning. But now it’s also interesting for other target groups such as people who likes to experience things: a whole new type of visitor. The museum has build an attraction inside where you for example can experience a tempest on sea.

Tagged with: museumkompas, opportunities, attraction, museum,