Back to the future?

Not so long ago all you heard when you asked which communication method should be used to get the result you wanted from your communication efforts, was internet related methods. “I’ll send them an email. ’’Oh, you need a website.” “Use Twitter.” Etc. etc. But there are all kinds of signals that old-fashioned methods are making a comeback.

Tagged with: print,

Push or Pull?

Last week I attented the annual congress of the Customer Media Council. All speakers but one were talking about how we should move from print media to digital media. How we should do it and what the benefits would be. And as you can imagine the benefits would be enormous. If…. we would have a good content strategy. Firms like Albert Heijn are trying to move totally away from print.

Tagged with: print, media,