The Battles are on!

Only two days to go and the Museum Battle and Media Battle are being kicked off, this time in Enschede. An odd 150 – 160 students from Utrecht’s and Enschede’s Universities of Applied Sciences will pressure cook a concept for their real-time assignors. The briefings will be given in Enschede and our Utrecht students will then work three days in Utrecht to finally pitch in Enschede again on Friday. As I am partially back in the classroom myself as a university student, I wont be able to join ‘my’ guys and girls in Enschede. But I will most certainly help them out during the three days in the creative boot camp at Hal16 in Utrecht.
Although in Dutch, I recommend the Media Battle’s website. The battle has been going on twice a year for a while now and I must say, the results are pretty spectacular. Early September I participated in the previous battle with five groups of students attending the minor Mobile Business Design. The Media Battle was a starter for a half year of intensive mobile business designing of what started as a creative idea during the battle. And I must say, the assignments were really tough.
There was Hoog Caterijne, asking a solution to guide people through the busiest shopping street/complex in Holland during a long-term refurbishment. There was a group of entrepreneurs looking for ways of attracting new commercial settlers in their shopping street, not far fro m the historical center of Utrecht. There was the Harbor Museum of Rotterdam – one of the world’s largest harbors – asking for a solution to guide visitors through their open air and free of charge museum. And there was the City of Utrecht’s Archive asking for a mobile application to help people wandering through Utrecht, taking them back three hundred years ago when the Treaty of Utrecht was negotiated and finally signed; a great diversity of stunningly complex questions that need answers from our students.
SO, as of Monday, my 8 teams in the course eBusiness & Marketing and many other students will crack their brains over new assignments that need to be pressure-cooked. I really am enjoying my livelihood.

Tagged with: saxxion, hu, utrecht, museum battle, media battle,