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Karen Bosch

Junior Researcher

After my study Marketing at Hogeschool IJselland (now Saxion University of Applied Sciences) I studied Communication Science at the University of Twente in Enschede. I graduaded in Marketingcommunication for my thesis Quality of consultancy in 2004.

In 2005 I started as a marketreseacher at Motivaction where I accomplished a variety of quantitive and qualitive research projects, most of them in the leisure en cultural industry. Besides doing research I got some experience in organizing high level conferences at VNU Exhibitions. Now, since 2010, I work as a junior researcher at the research center of the Faculty Communication & Journalism. Most of my time I work at the research group Cross-Medial Quality Journalism but since September 2011 also at the research group Crossmedia Business.

That I have become a (market)researcher is not very surprisingly. I am very interested in human behavior and what motivations people have, especially consumer behavior. I also like to put people in a box, but more in terms of segmentation in target groups.

Besides my job I find real pleasure in my two kids (and husband of course), watching movies, visiting concerts and photography.